ASCEL Announces our first CEO

Friday, 10 February, 2023

ASCEL - Association of Senior Children’s and Education Librarians – Press Release, 10th February 2023


ASCEL Announces their first CEO

Adam Tulloch, CEO of Total Insight Theatre has been chosen as the first CEO of ASCEL.

Adam founded and leads Total Insight Theatre, an award-winning charity that uses the arts to transform the lives of children and young people, engaging over 20,000 young people since its inception in 2014.  Adam was named Charity Chief Executive of the year for organisations with annual incomes of less than £5M at the 2021 Third Sector Awards.

He will be joining ASCEL in April 2023 as CEO.  With his experience and knowledge of leading a charity for young people within the cultural sector he is ideally placed to work with the trustees and ASCEL members to lead ASCEL through an exciting period of growth and development.  


Annabel Gittins, Chair of ASCEL said: “ASCEL is excited to have found such an inspirational and dynamic CEO to work with trustees and our members to deliver against an ambitious vision and business plan as part of the new Arts Council England investment portfolio. We look forward to bringing forward the voice of children and young people to national debates and initiatives for libraries and working with members to centre children, young people and families in library services across the country.”

Adam Tulloch said: “I’m absolutely delighted to have been appointed as the first CEO of ASCEL. ASCEL is a vibrant and ambitious charity that is truly committed to inspiring children and young people and ensuring they feel heard, valued and reflected. It’s an incredibly exciting time to join the organisation and I’m very much looking forward to championing library services that provide a strong voice for children and young people across the country.”



ASCEL is the national network of senior managers in Children’s Public and Schools Library Services.  Our aim is to lead excellence in library services for children and young people and schools so that:

  • every child and young person visiting a public library should be inspired by an exciting environment which makes reading for pleasure irresistible
  • every school has access to a high quality school library service


ASCEL has always championed children and young people’s place within libraries.  Becoming a charity and an IPSO for the Arts Council England will enable ASCEL to ensure that the voice of children and young people and families can co-lead on the planning and delivery of library services that are relevant and interesting to them.


Download Full Press Release

Media Contact:

Annabel Gittins

Chair of Trustees, ASCEL

[email protected]